About Us
Many companies spend money across multiple tools and agencies. Others skip digital all together, living on referrals and networking. Pocket Agency is the platform we provide to fix both of these problems. Instead of juggling tools and agencies or relying only on referrals, Performance Metrix gives you Pocket Agency, a single, unified platform that delivers enterprise-grade marketing and scales with you as you grow. If you want a traditional partner, you can also keep Performance Metrix on retainer to manage the strategy and execution for you.
About Us
Many companies spend money across multiple tools and agencies. Others skip digital all together, living on referrals and networking. Pocket Agency is the platform we provide to fix both of these problems. Instead of juggling tools and agencies or relying only on referrals, Performance Metrix gives you Pocket Agency, a single, unified platform that delivers enterprise-grade marketing and scales with you as you grow. If you want a traditional partner, you can also keep Performance Metrix on retainer to manage the strategy and execution for you.
Why We Exist
Most serious small and mid-size businesses want to grow to the point where they can bring marketing fully in-house. The problem is, the jump from “one marketing person” to “full marketing team” is expensive, and risky.
Only a fraction of small businesses even have a website, yet nearly 70% say digital tools are essential for scaling. Many owners still juggle agencies, freelancers, and half-finished tools while one internal marketer tries to hold everything together. Around 57% of SMBs have some kind of in-house marketing, but a huge chunk still outsources most of the work or does almost no formal marketing at all. And 73% say they need more help.
Performance Metrix exists to close that gap.
We give growing businesses a single platform, clear playbooks, and hands-on training so their internal marketer can operate at the level of a full agency team, especially in hard channels like SEO. Instead of paying for bloated headcount or long-term agency retainers, you keep control in-house and plug in expert support only when you need it.
Our goal is simple: make smaller companies as dangerous as the big ones by giving them the same marketing power, without the enterprise price tag.
What We Are Disrupting
- Agency Dependency
Traditional agencies keep the expertise and the workflows behind the curtain. We can hand you the playbooks, the platform, and the training so you can run it. Or we can do it for you. - Tool Sprawl
Ten logins, five vendors, zero shared truth. Pocket Agency consolidates SEO, GBP, content workflows, analytics, keyword research and more into one login. - Selling Software to Agencies Only
Tools like Pocket Agency are mostly sold to agencies. We can train companies directly to use that power themselves. - Quality Work in a Fraction of the Time
We offer the power of a complete digital marketing company, but in a fraction of the time.
Our Team
Adam Friesen- Founder
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Justin Owings- SEO Consultant
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